Business Process Outsourcing News and Information

Indian call center workers are truly advertisers dream market. This report from one of the TV channels of the country has stated that these BPO employees live for today and certainly do not endorse any kind of savings policy. The demography is brand conscious and every damn thing in this world they purchase branded. One executive from O&M the advertising agency says "Their mentality is to live in the present. There is no concept of savings and that's the kind of lifestyle they lead." However, sometimes people go overboard on spending also, since they find themselves trapped onto the myriad world of  credit card and plastic money.