Gulf region's first outsourcing center is launched. Invita, a wholly owned subsidiary of BBK is located in Manama, Bahrain and would cover areas like interactive and non-interactive processes (I am a bit doubtful here, what they actually mean by non interactive processes, as in transactional and data entry like processes…may be), CRM consultancy, training services, on-demand (don't know if they are tied up with IBM or not) contact center etc. Invita started its operation in 2000 as part of BBK, over the years it resulted well and became an independent entity last year. Other than offshore customer services Invita also offers:
"system administration and integration, application development, banking, electronic services, business process reengineering, IT infrastructure development, networking, security and data centre operations."
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