Ogilvy Group, UK’s biggest advertising, communication, marketing and public relation company has launched Ogilvy Engage. Present OgilvyOne managing partner Fraser Watson will head the newly formed company which will help clients outsource technical aspects of marketing functions like data management, business performance management, measurement of audit solutions etc.
The advertising agency is experiencing its biggest rebranding in UK after legendary David Ogilvy founded Ogilvy, Benson & Mather in New York way back in 1948. The rest is history as Ogilvy went to become one of advertising folklore via campaigns for the Maxwell House, Hathaway shirt and Dove soap.
Now Ogilvy Engage will offer outsourcing service to its clients and also to non-Ogilvy clients.
Some of its solutions and clients include:
Call center specialist Sitel
Business performance management company Hyperion
IBM Business Consulting
Customer experience management specialist Satmetrix
Via [Brandrepublic]
Comment Preview