Companies which are letting others to handle their email functions are now thinking against it. Businesses executives no longer consider outsourced e-mail practices as practical, cost-effective and secure.
Firstly, it turns costly proposition because many service providers charge on per campaign or per mail. This defeats the very purpose of outsourcing. Secondly, outsourced e-mail services sometimes are not custom designed at par with client requirement. Leakage of critical information to third parties is there.
A unified, internally managed email management platform will allow firms a robust, feature-rich infrastructure which capable of reliable delivery. What’s more, by custom e-mail marketing practices, business houses can maintain a strong sender reputation among other things.
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