
But, why call centers are doing this, why referral. When they can afford to go for nationwide print, internet and even television campaign, why referral, you may wonder. The answer lies with immense competition in the market place for right talent and more than that loyal employees. Employees, who are positive about their workplace will only refer their friends and relatives to the company. The new recruit will also have a positivity in him/her while joining. Probably he/she has seen the referrer grown in his career in the company. Its better that they have more positive feeling about their future workplace than none.
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