
Sanjiv Gossain from Cognizant has written an interesting piece on outsourcing (however, why the title of the essay is called, Fourth Generation Outsouricng, is above my guess, along with the last I am pretty clue less with the first, second and third generation of outsourcing, reader, if you have some info on this, pls do let me know)
Barring the heading, the write up is thought provoking, a nice smooth yet thought provoking analytical read.

So what’s going to be the scenery in the outsourcing land in the near future.
As everyone is saying these days, the writer also states
Since its conception, the primary goal of the IT department has been to improve efficiencies and reduce cost. The emergence of the outsourced IT function, using a low-cost workforce to run low-impact operations only enforced this view.
According to a recent survey by the Economist Intelligence Unit, 83% of CEOs now believe that within three years, IT’s predominant purpose will be to enable revenue growth, and actively drive business performance. At present, many financial service organisations still regard IT in a solely cost-cutting capacity. In order to maximise its potential, IT must be recognised as a transformational tool which, if managed effectively, can be used to maximise investment whilst simultaneously achieve both reduced cost and improve overall business performance.






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