For ever young Riverdale resident Archie has found a new friend in Raj Patel. Raj Patel, part of an Indian family living in America will be the latest feature character in Tales from River dale Digest #21. Raj Patel will make cameo appearances in three back to back issues.
Archie unlike Harry Potter will never grow old, but the publication is and the readers are too. Archies in USA and other parts of the world is fast loosing its grip. And as all knows, including the politicians (and bloggers too) the sure way to success lies in going niche. At least if not broad, you get some. Hence comes, Raj Patel, as the resident of Riverdale, the prototypical American suburb. Yes, you guessed it right, from the house of Archie Comic Publication it’s a ploy to get some desi Indian readers on board. 
How the character was built? The visualization was outsourced. The publication has asked its Indian distributors Variety Book Depot in Delhi and pre-press supplier in Pune to get hold of script writers and visualisers to flesh out Raj Patel’s character.
Wait a minute, there is also a Bollywood (Indian Film Industry) angle thrown into the otherwise plotless toilet literature Archie comics. Raj Patel, is a wannabe Bollywood film maker. As the days come, I am sure we are going to see more and more Bollywood references on the comic book. Remember, one single reference and loads of free publicity will come to Archie Comic Publications way, courtesy to crazy Indian media.
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