How people perceive Pakistan as an outsourcing destination? A country which is a den of extremists, a country without democracy and political stability? But still there are some hopefuls, some marketing activists who dream of placing Pakistan in world outsourcing map. They have reaosns to think so. Why
- Availability of highly skilled English speaking workforce.
- Salaries in the country are 30% lower than neighboring India.
So, you have Pakistan Software Export Board (PSEB) which like NASSCOM in India is trying to get some clients in the country.
The PSEB now has an ambitious target: to boost exports of software, IT services, call center, and BPO from $1.4 billion in the fiscal year ended June to about $4.5 billion by 2010. By then, the overall IT and services industry in the country is also expected to grow to $10 billion from the current $2.4 billion a year.
In computing its IT and services export figure, Pakistan includes exports by Pakistani companies, salaries of its people with work permits working on IT jobs abroad, as well as sales of services to operations in Pakistan of foreign companies and foreign government agencies.
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