There is a rule in niche marketing, or for that matter any kind of marketing, you can not have both the apples, you can only have the one which is up there and the one on the ground. When you fix your target, you will have to leave certain segments, thats one of the rule of thumbs.
Air Native N7 shoe size is slightly bigger than the American shoes. It also has a culturally specific look, am I missing something? The shoe will be distributed to tribal wellness program and tribal schools nationwide. In a genuine good gesture Nike has announced that all profits from the sale of these shoes will be reinvested in health program for tribals.
A nice move, a genuine long term brand building exercise from Nike.
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