If are computer is screwed up or your broadband connection is dead and you are about to dial the call center number hoping that the call will be answered by someone in India, Bangalore or Gurgaon, well, you are not 100% wrong. But you are not 100% right either. As the industry is growing and as India is becoming puppet of its own success, the low cost countires are emerging as winners in the outsourcing space.
To meet the competition, the Indian outsourcing leaders are going upscale, moving into more sophisticated services with higher margins.
Wipro has gone from software coding to software development.
Infosys has a thriving consulting business that advises companies on how to manage themselves better in a globalizing world.
Hard-charging firms such as HCL Technologies, meanwhile, are helping companies with complex tasks such as business transformation and infrastructure management.
Indian outsourcers have to compete not just with each other, but with Western giants such as IBM and Accenture that are going head-to-head with them in India and around the world.
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