'Talk like a Pirate Day' gives you an opportunity to unbelong. This proposition is much different than Halloween. So, what is this newest fun (holy)day's unique selling point? Its silliness. It's fresh, it's uncluttered, it's about becoming bad in the most innocent (politically correct) way both in workplace as well as at home. Integrate all these characteristics and you will realize you (marketers) are sitting on a robust marketing idea.
Brands can exercise the attributes of this day to get more attention, on all the medium, television, outdoor, print, POP, Internet etc.
Giant multinationals who have offices across the globe by using Pirate Day as backdrop can do some effective out of the box internal communication exercise. It can be done locally or globally via video conferencing.
A young beautiful management trainee can address her manager of a project like this, “Whoa! Get a load of that!” (means check it out, I sent the excel file yesterday). Manager did not find it on the inbox, he asked for it again, the girl goes, “Aye Aye” (means I will resend it as my break is over).
Pirate Joke (my friend sent me this)
Q: Why don’t pirates get carpal tunnel syndrome?
A: Because they practice … Arrrgghonomics.
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