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A stolen kiss is more sweet than a mutual one. LOL...well, I am completely politically incorrect here, after all Radiohead's unveiling of their new music 'In Rainbows' can actually give an answer to the illegal downloading of music and middlemen of the game. The move has been well applauded by marketing gurus. The strategy is pretty simple, pay whatever you feel like and download the music from the official site. Here.

In India there are superstar monks (spiritual gurus) who live in Himalayas 365 and their agents who roam across the world (sometimes with guru himself) never ask for a fixed donation from their followers. Pay whatever you feel like, “nothing is mandatory,” they will tell you. Now, this trick actually works more on heart than logic. More than analyzing value for money and few dollars (that's mind/logic) people end up paying what they think they should pay without getting into a guilty feeling. They call it cognitive dissonance. (That's not universal though).

The album is not available on  iTune or music stores. Its only freely available on their website, download In Rainbows here. What it means, there is no middlemen between the listeners and the band. (for every $1 sale iTune (Apple) takes 30 cents, the record label gets 70 cents and according to the market rates, pass only 8-14 cents to the artists)   

If Radiohead gets successful with this trick, the recording industry will be under immense pressure. Power of Internet how changing the whole ball game.    

On the conservative (and value addition) front, the album is also available physically for 40 pounds or $80+ dollars. The package includes one CD+ two vinyl records+digital files+album artwork+lyrics booklet.