After Wednesday market closure HP says it is looking for a manufacturing partner who would design, source and distribute camera. And HP sitting idle will receive dividends from its brand name. This holiday season, however, HP will continue selling its own camera, the selection of partners will take place in first half of 2008.
Analysts have said that HP wants to change its image from a printer company to a printing company that leverages the Web in giving consumers and businesses the services needed to design and build their own materials, from marketing brochures to wedding albums, and then print the content themselves or through a network of professional printers. HP is also launching online communities where people and businesses can collaborate on projects and share ideas.
In August, the company launched a $300 million marketing campaign to help drive its strategy of leveraging Web-based printing services to get people to print more with HP hardware.Link
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