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Nov29
Outsourcing and brand management
Krissy November 29, 2007
Know More: Branding brand management, PR outsourcing
Public Relation agencies for companies that outsource in varied levels find it difficult to manage the brand for their clients. Why it's challenging to maintain outsourcer’s brand image? Broadly because the third party or the service providers can provide inconsistent services to the customers which may or may not go well with the imageoutsourcing-brand-management of the brand.

Companies who more than saving mere costs are also concerned about quality issues understand this and have laid down guidelines (may vary from project to project) about how an outsourcing service provider can ensure it maintains its brand perception maongst customers/clients.

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