Business Process Outsourcing News and Information

Understanding customer queries well and treating them with right dose of empathy is important. In line with other qualities, it’s empathy or as they call it "malasakit" in local language, that set Philippines’ call center agents apart from others. Filipinos are better than other countries in understanding the customer well and answer them properly.

Cayetano Paderanga, Jr., chair of the Institute for Development and Economic Analysis (IDEA), in an interview said

Empathy or malasakit is a Southeast Asian trait that we believe is becoming an advantage for Filipinos who are hired to man the growing BPO industry,

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Thanks to the BPO industry, other sectors in the country are having a great time.

Computer Manufacturers, Distributors and Dealers Association of the Philippines (Comddap), country's computer industry's group of makers and vendors are optimistic about year ahead where they predict a sales boom. Comddap president Juan Chua says that members are optimistic about performing better this year or at least sustain a 10-percent year-on-year growth in sales by year-end. Read More

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