“Indian buyers are more likely to outsource BPO and application outsourcing (AO) or IT infrastructure outsourcing (ITO) to the same BPO service provider. Service
providers should, therefore, consider bundled service offerings (BPO with AO/ITO) or business-process-unit-type arrangements, to improve ‘client stickiness’ in a BPO engagement,” said Gartner research director TJ Singh. Read more here
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