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Contech BPO Services Pvt Ltd, an Ahmedabad-based BPO/KPO company, has announced plans to expand its back-office operations in music and other niche areas, saying it is set to digitise music from the West.

If you wonder how music can be outsourced, let me tell you the business proposition here. Supposedly there are hundreds of thousands of songs are lying in the inventory of different American music companies which need to be digitized. The company in question here has already digitized 900 songs and it seems ready to take the marketing route to make most form the gig.  

Of late, Russia has emerged as the biggest digitisation country in the world, charging between $8 and $16 for digitisation of a song. In the US, the digitisation rates are currently between $10 and $20 per song. About 60 per cent music is now bought over Internet which is expected to increase to 90 per cent in the next five years

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