Such is the out-of-box creative idea from FirstSource Solutions that it is on a plan to randomly recruit talents while roaming around in Mumbai (
The initiative is called, “Step in to step ahead”, many calling it a desperate attempt from an Indian outsourcing company which is leaving no stones unturned to get the right talent by hook or crook. Some call it a recruitment gimmick. I also think so, come what the result, people will at least discuss about the effect of the event. May be posting recruitment ads on job sites and newspapers has become passé. Events only happen some times in a year. So, you have this mo
bile recruitment bus idea hitting the recruitment team.
FirstSource is a call center and since this drive began last Tuesday, almost 50 people have stepped into the bus to apply or enquire for the positions. The campaign will be on for 45 days.
I don’t know the routes the bus will cover, but since this is a call center, to catch a young crowd they may cover movie theatre, lover’s joints (!), and colleges. They may also park the bus next to rail stations. I have heard that in
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