
Companies can reduce the cost of their call centres, while improving their revenue, through outsourcing or offshoring work, according to a discussion paper by management consulting firm AT Kearney.

The key is to get the right mix of in-house and outsourced calls, and then work with those outsourced providers to increase their revenue performance, argues the paper, Call Centres Can be Profit Centres.
A disproportionately small number of calls are high-value and should therefore be kept in house, said AT Kearney in a statement.
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